Real estate prices rise sharply but still sell well

Bảo Chương |

HCMC - The Southern real estate market in 2025 recorded positive growth, far exceeding the results of 2024.

The Ho Chi Minh City housing market report for the fourth quarter of 2025 just released by Cushman & Wakefield recorded a strong recovery of new supply in the apartment segment for sale. Accordingly, in the fourth quarter of 2025, Ho Chi Minh City recorded 3,358 new apartments offered for sale, a sharp increase of about 5 times compared to the previous quarter, but only a slight increase of 4% compared to the same period in 2024.

The East area continues to lead the supply, accounting for about 85%, while the West and South areas contribute 10% and 5% respectively, reflecting the number of high-level real estate projects ready to be put into the market for the next cycle. The luxury segment dominates with 57% of new supply, followed by mid-range (28%) and high-end (14%).

In the fourth quarter of 2025, the market recorded a new absorption volume of about 3,196 units, an increase of 19% compared to the previous quarter and an increase of about 10% compared to the same period last year. The volume of new transactions is almost equivalent to the supply for sale, while the absorption rate increased sharply to the highest level in 2025 (about 62%).

The average primary selling price in the fourth quarter of 2025 reached about 6,113 USD/m2, equivalent to 160 million VND/m2, an increase of about 16% compared to the third quarter of 2025 and an increase of about 65% compared to the same period in 2024, because new projects always have a higher positioning than old projects.

According to a newly released report by DKRA Group, in 2025, the primary supply of apartments increased by 73% compared to the previous year, in which Ho Chi Minh City continued to play a leading role when accounting for about 87% of the total market supply.

New supply reached more than 29,000 apartments, 2.5 times higher than the same period last year. Notably, the Binh Duong area (old) accounted for 53% of the total new supply, reflecting the strong shift of housing projects to satellite cities, where land funds are abundant and selling prices are even "softer" than Ho Chi Minh City.

Market-wide demand also recovered clearly, increasing 2.6 times compared to the same period. Most transactions are concentrated in newly opened projects in Ho Chi Minh City and Tay Ninh. The mid-range apartment segment rose to the top, accounting for about 41% of the primary supply, mainly concentrated in the Binh Duong area (formerly), showing very high real housing demand.

Regarding selling prices, Ho Chi Minh City continues to lead in the growth rate. Primary apartment prices recorded an average increase of 4-16%, especially some projects located near Metro Line No. 1 and the East of Ho Chi Minh City increased by 20-28% compared to the same period. On the secondary market, the average price level increased by 10-18% compared to the previous year.

Ms. Le Hoang Lan Nhu Ngoc, Senior Director, Strategic Consulting, Cushman & Wakefield Vietnam, assessed that the trend of primary average selling prices in the Ho Chi Minh City market is expected to continue to be anchored at high prices due to increased input cost pressure, and credit interest rates for real estate purchases are adjusting upwards. Cash flow from other regions, especially investors from the North, is pouring into Ho Chi Minh City with the expectation of increasing room after a long period of silence due to a shortage of new supply.

Bảo Chương
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